Privacy Policy

This Privacy Policy applies to Old Elk Distilleries, LLC. This website, whiskeysmithco.com [AC1] (the “Website”) is operated by Old Elk Distilleries, LLC (“Old Elk,” “Us,” “We,” and “Our”). The purpose of this Privacy Policy is to inform you when you visit our Website how we use your personal information and the choices you have regarding our use of, and your ability to review and correct, such information.

We value your privacy, and we make this policy easily accessible throughout our site to assist you in understanding the way information is handled in the course of using this site. We are committed to making your online experience easy and safe. Because we gather certain types of information about our users, we want you to fully understand our policies surrounding the attainment and use of that information.

Personal Information We Collect

When you elect to be contacted by us, we will collect personal information, including your name, phone number, age range, address, and e-mail address. We may also ask you for personal information if you call us or email us directly or sign-up for our newsletter. When you make a purchase from this Website, we will collect personal information, including your name, phone number, address, e-mail address, and payment information. The Website has an interactive map you that you can use to get the location, driving instructions, and contact information for the stores that sell our products. When you use this map, we will collect your physical address.

We partner with Arrowhead Promotion & Fulfillment Co. Inc. (“Arrowhead”) to offer promotion to our customers, such as product rebates. If you wish to participate in a promotion or choose to redeem a product rebate, Arrowhead will collect your information on our behalf, including your name, birthdate, physical address, phone number, email address, and payment card information. Arrowhead is authorized to use your personal information only as necessary to provide these services and must adhere to the same privacy practices as Old Elk with regards to your personal information.

The Website contains links to other sites. These links are an accommodation to the respective third-party site owners and for your convenience. Sites linked to and from the Website are not necessarily under the control of Old Elk, and Old Elk shall have no responsibility or liability whatsoever for the content or privacy practices of any linked sites, or any link or linking program at any time. You should read and understand Old Elk’s policies with respect to such third-party links, as stated in the Terms and Conditions of Use of the Website.

How We Use Your Personal Information

The personal information we collect allows us to fulfill your order and provide the services or information you request from us. We may supplement this with information from a third-party source, such as FedEx, in order to validate delivery address so we can properly ship your order. 

We provide Website users the opportunity to receive communications from us, including a periodic newsletter, product promotions, polls, surveys, and any other information that we believe may be pertinent to the user. You may opt out of receiving any, non-service related communications by emailing us at privacy@oldelk.com, by clicking on the ‘unsubscribe’ link in any email we send to you, or by replying to any email we send you and entering the word UNSUBSCRIBE in the subject line.

We use information voluntarily given by our users to enhance their experience on this site, whether to provide interactive or personalized elements on the sites, or to better prepare future content based on the interests of our users.

Disclosure to Third Parties

We share your personal information with third parties only in the ways that are described in this Privacy Policy.  We do not sell your personal information to third parties. We may provide your personal information to our affiliates and companies that provide services to help us with our business activities, such as marketing, our store locator, and shipping providers. These companies are authorized to use your personal information only as necessary to provide these services to us. We will not share your personal information with any other third party organizations except with your express consent.  

We contract with a third party to maintain and host the Website and our shopping experience. Therefore, any information you submit, including personal information, will be placed and stored on a computer server maintained by this third-party host. The third party has agreed to implement technology and security features and strict policy guidelines to safeguard the privacy of your personal information from unauthorized access or improper use. 

We share your personal information with our partners and with third-party independent contractors for purposes of tracking information generated through the Website. Our partners and third-party independent contractors are obligated contractually not to use your personal information other than to provide services we require of them or share your personal information for unauthorized purposes. For instance, we share cookie information with Google Analytics for the purpose of tracking statistical, demographic, and interest information for the Website.

Old Elk may disclose your personal information to comply with a court order, subpoena, search warrant, or other legal process; to comply with legal, regulatory, or administrative requirements of any governmental authorities; to protect and defend Old Elk, its subsidiaries and affiliates, and their officers, directors, employees, attorneys, agents, contractors, and partners, in connection with any legal action, claim, or dispute; to enforce the Terms and Conditions of Use of the Website; to prevent imminent physical harm; and in the event that we find that your actions on the Website violate any laws, our Terms and Conditions of Use, or any of our usage guidelines for specific products or services.

We reserve the right to transfer your personal information to a third party in the event of a transfer of all or substantially all of Old Elk’s assets, provided that the third party agrees to adhere to the terms of this Privacy Policy. You will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Tracking Technologies 

This Website utilizes industry standard analytics packages that gather limited information on visitors to our website automatically, and stores this anonymous information in server log files. This information may include IP addresses, browser type, referring pages, operating system used and date/time stamps. This information does not identify individual users; it is used only for site administration, as well as for analysis of website usage and trends.

Technologies such as: cookies, beacons, tags and scripts are used by Old Elk and its analytics or service providers (e.g. marketing partners, analytics providers, or payment processors). These technologies are used in analyzing trends, to administer the site, to track users’ movements around the site. We use Google Analytics demographic and interest reports to gather demographic and interest information about customers. We may receive reports based on the use of these technologies by these companies on an individual or aggregated basis. If you want to prevent their data from being used by Google Analytics, you can opt-out by clicking here.

Some consumers may not know that cookies are being placed on their computers when they visit websites. If you want to know when this happens, or to prevent it from happening, you can set your browser to advise you when a website attempts to place a cookie on your computer. We use cookies for our shopping cart, to remember users’ settings, to enable us to track and target the interests of our users so as to enhance the overall experience of using our site, and for authentication purposes. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

Our web site includes social media features, such as the Facebook Like button. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy policy of the company providing it.

Privacy Requests and Your Choices

If you choose not to give us your personal information, you can still access the Website; however, you will not be able to access areas that require personal information.

You may request to opt-out of the processing of your personal information or request a correction, update, or deletion of your information by emailing us at privacy@oldelk.com. You also may make your request by postal mail at the address indicated in the contact information below. We will respond to your request to access personal information within 30 days.

We will retain your information for as long as needed to provide services.  We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Protection of Your Personal Data

We follow accepted industry standards to protect any personal information you have provided to us. However, please be aware that no method of electronic transmission or storage can ever be fully secure. Therefore, we cannot guarantee the absolute security of your information.

Nevertheless, the security of your personal information is extremely important to us. We do not store your complete credit card information on our internal web server. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt the transmission of that information using transport layer security (TLS) technology. While there is risk inherent in every Internet transaction, be assured that we are work hard to ensure that risk is minimal.

Changes to This Policy

By using this site, you consent to the collection and use of this information by Old Elk. If we make any material changes, we will notify you by email or by means of a notice on this Website or by an email to your address on file prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact Details

If you have any questions or concerns regarding this Privacy Policy, or if you wish to contact us by postal mail, our contact information is as follows:

Old Elk Distilleries, LLC
ATTN: Privacy

401 W Mountain Ave
Fort Collins, CO 80521
Phone: 970.419.7442
Email: privacy@oldelk.com

 This Privacy Policy was last updated on August 6, 2020.